How hard is your creative working?
When performance teams miss targets, media usually gets blamed. But creative is often the least measured lever.
Protected by U.S. Patent No. 12,020,279.
Calculate Media Impact of Creative Efficiency
If Finance asked where $0 of flexibility could come from, what would you change?
For most teams, creative is the last major lever that hasn’t been pressure-tested in dollars.
Videoquant is a platform that pressure-tests creative before you spend, in seconds, flagging what to avoid using real-world outcome data from 200M+ people — not surveys.
How Leading Brands Reduce Required Media Spend
How Super Bowl brands like DraftKings & Uber use stronger creative to drive media performance.
A controlled Fortune 500 test showed that better creative drove 4.4x higher brand lift & ROI, saving $240K per $1M of TV spend.
Super Bowl advertisers like DraftKings and Uber use this approach to choose creative that needs less media to hit the same outcomes.
“Managing billion-dollar marketing budgets requires rigorous testing. Our tests confirmed VideoQuant’s predictions significantly correlated with crucial downstream metrics.” — Michael Strickman, ex-Uber VP Performance Marketing and Growth
Proof from Controlled Tests
How a Fortune 500 brand reduced required media spend
Blind study done by a $60B brand spending $2B/yr on marketing.
VQ predictions gave 4.4x higher brand lift & ROI (p-val 0.03).
$240K savings per $1M spent on TV by choosing higher-scoring creative based on quantitative backtesting before media runs.
Pressure-Test Your Creative
Every Channel Pays the Price for Weak Creative
Wherever you spend media, weak creative quietly increases the impressions, GRPs, and cost required to hit goal.
TV & CTV
- Weak creative requires more GRPs to reach the same lift.
- Better creative reduces the media needed to hit target outcomes.
Social & Display
- Poor creative forces higher impression volume to achieve the same CPM-adjusted performance.
OOH / DOOH
- Creative effectiveness determines how much reach is required to move awareness and response.
Every channel competes on creative effectiveness — not just media dollars. VideoQuant gives you insight before you spend.
Built by former Tripadvisor TV data science leadership.
Tim D’Auria is a former Wall Street quant and ex-Head of TV Optimization at Tripadvisor, where he optimized $100M+/year in global media spend.
